Love Magick 101: Channeling the Proper Love Goddess


Although Magick Lab is primarily a non-secular method I often get questions from many practicioners about why I use the Hindu Love Goddess, Parvati, in my Love Magick Workings.  First of all, in order to create a vibration conducive to love and romance, aspecting a deity gives the energy a boost because each Goddess contains the energy of the archetype. But, as I have discovered through practical experience, the energy that is channeled can be greatly influenced by the aspect of Divine Feminine that is activated. For many, the Greco/Roman Goddess Aphrodite/Venus is their “go to” Love Goddess.


The Golden One as depicted by Botticelli is lovely and her connection to the element of water is correct, but her backstory is less then desirable. She is a victim of the patriarchy who is married to a God that she does not love, Hephaestus, out of convenience. As a dissatisfied bride she often cheats on her husband with this brothers Ares and Dionysus.  Her situation requires her to look outside of her relationship for fulfillment. Sound familiar?

Likewise, others use Lilith (another dissatisfied bride) to charge potions and charms for sexual attraction.  While Lilith’s lilith_periodo_de_isin_larsa_y_babiloniaenergy is certainly potent, her back story is also pretty bleak. This first wife of Adam abandons her husband and takes up with a demon. Furthermore, she is punished and bears a nest of demon babies. Like Aphrodite/Venus her sexual power is diminished and she is more of the quintessential tramp and not the treasured and worshiped wife of a God who adores Her.

In contrast Parvati who is an emanation of Shakti, the Divine Feminine, is loved and adored by Shiva. Her story is one of love, devotion and discovery. After winning Shiva’s heart after He went into mourning for her last incarnation, Sati, Parvati and Shiva go on to have a love that is pure, sensual and solid.

Parvati is beautiful, well loved and adored throughout all her mythology. Her children grow up to be obedient, devoted and successful in their own spheres. And her relationship with Shiva is colored parvat1by her ability to transform herself into Durga (Justice), Kali (Death) and Pratyangira (Power), so she is not a push-over but a Goddess who can hold her own. Regardless, Shiva loves and accepts all that she is which is the kind of love that most women long for.

In most depictions of Aphrodite/Venus and Lilith, these two Goddesses are depicted alone. In juxtaposition Parvati is often depicted with her entire family seated in a place beside her husband, eternally smiling and happy. In my upcoming classes I am teaching my students how to connect with Parvati in order to nurture and harness the “forever” kind of love that they want.